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Strategic Focal Points of the Mexican Footwear Industry.

Strategic Focal Points of the Mexican Footwear Industry.

We have seen positive trends in the footwear industry in recent years. Competitiveness, productivity and international designs have boosted footwear exports, and Mexico has been able to create year-on-year growth strategies for the internationalization of Mexican footwear

Buyer’s trust has improved the dynamics of international footwear trade, especially in United States, the principal importing country of footwear made in Mexico.

Other regions that have shown interest in Mexican footwear are Central and South America; this is a result of the international marketing strategies implemented by SHOES FROM MEXICO, through the COFOCE, PROMEXICO and CICEG organizations. The challenge that the Mexican footwear undoubtedly faces is improving and facilitating supply and demand for the international market, offering an effective solution for buyers that seek a balance between volume, speed in the trading process, creative identity and quality.

Part of the Mexican footwear industry’s goal is to create strategies to maintain growth in the industry. Mexico currently exports to over 55 countries which endorse its exporting capacity. The combination of these strategies allows Mexico to integrate into new markets and leads to the globalization of the economy to diversify products, and provides the tools required to face international competition.

These are the strategic focal points of the Mexican footwear industry:

*Raising awareness
*Boosting exports
*Fair and equal trading
*Developing a competitive industry
*Financing

With specific actions being taken to implement these strategies, Mexican businesses have become pillars of growth and development in a competitive industry that offers unique advantages for diversifying markets and developing foreign investment projects.

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